Get Instant Responses in 'Survey Mode' for Feedback and Survey Calls

If you ask any good business consultant today, “What is most critical to a business’s success?” they will all emphasise the need for reliable feedback and surveys. Conducting Feedback and Surveys are as critical to any business as manufacturing or delivering the products and services itself. Running a business without getting the customers’ feedback is similar to shooting an arrow in the dark. Feedback from the customers as well as the employees of the company helps the businesses not only gain useful insights about their business, but also helps in improving and expanding the business . Keeping in view this aspect of running a business, Callchimp.ai, one of the leading AI calling services providers, has developed AI Calling Solutions for conducting Feedback and Surveys quickly, effortlessly, sentiently and seamlessly.

Advantages of Feedback and Surveys

A satisfied customer is the biggest brand ambassador for any business. In fact, a satisfied customer can help businesses acquire far more customers than their best marketing campaigns. Some important advantages of conducting Feedback and Surveys are illustrated as below.

1. Helps measure satisfaction and motivation: Feedbacks are a great tool for measuring satisfaction and motivation level of the customers and employees of the company alike.

2. Provides direction and clarity: Feedback and Surveys if conducted properly help the businesses to steer in the right direction with better clarity about their goals, tasks and functioning.

3. Provides constructive feedback: A good feedback from a loyal customer can help businesses identify defects or areas of improvement in their products or services, thus, helping businesses make necessary modifications or improvements in their products and services. This also helps make a better brand perception.

4. Reduces over-reliance on sales and marketing for business promotion: Feedback and Surveys are also a great tool for business promotion if done in a proper way. It’s because businesses get to meet and know their customers through feedback or surveys. This establishes a two-way communication channel between the business and the customer. Such communication channels help build trust with the brand. And, a trusted brand always gets recognised by one and all.

5. Helps build brand reputation: Outreaching customers for Feedback and Surveys makes the customers feel valued and heard, thus, building a good image of the company, and helping establish a good brand reputation.

The ‘Survey Mode’

AI Calling in ‘Survey Mode’ is a specialised feature introduced by Callchimp.ai to reduce the AI Call latency to almost milliseconds during Feedback and Survey type of calls. It has been observed that the AI agent, sometimes, takes around 3-4 seconds or longer to respond back to the user. While, lengthy conversations are required for normal calls which are used to provide help and support regarding products/services, this type of delay in AI agent’s response is ill-suited for special use-cases such as Feedback and Survey type of calls. Also, such calls generally use close-ended instructions as a prompt for the AI. Enabling ‘Survey Mode’ optimises Feedback and Survey type of calls so that calls are quicker and shorter in duration. Thus, this feature is a significant improvement over AI Calling for normal calls, as it helps make calling faster, more efficient and time-saving.

Steps to Enable ‘Survey Mode’

Following are the steps to enable Survey Mode during AI Calling for Feedback or Surveys:

1. Open Callchimp.ai Dashboard as shown below.

2. Click on Campaigns Tab placed just below the Dashboard Tab inside the Tabs Menu on the left side of the window. The Campaigns window opens as shown below.

3. Click on the name of the Campaign for which you want to enable ‘Survey Mode’. For example, in the picture given below the "University Admissions” Campaign has been selected.

4. Next, open Settings Menu Inside your Campaigns window. A window similar to the following window will appear.

5. Scroll down the Settings Menu to find the ‘Enable Survey Mode’ label with a check-box placed before it. Click inside this check-box to enable the Survey Mode.

6. A tick-mark is visible inside the check-box. Below this, a text-box appears where you can enter the ‘short utterance’ words separated by space. ‘Short utterance’ words are those words for which AI is programmed to give faster responses. Once the AI finds these words in the user’s response, it will stop listening and move onto the next question without taking further time. As an illustration, I have entered the words ‘yes’ and ‘no’ as ‘short utterance’ words inside the text-box in the picture given below. One can add a maximum of 25 words with ‘short utterances’ inside the text-box.

7. After you are finished filling the ‘short utterance’ words, click on the Save button given below the AI Agent Voice selection drop-down menu. A green colour message-box will appear at the bottom-right corner of the window displaying the message-”Campaign updated”!

Conclusion

AI Calling is all the rage today. Almost every business is using AI calling services for numerous types of communication needs. This is because AI Calling is more convenient, cheaper and even efficient in many cases than a human-based calling system. So, it’s a no-brainer when a business decides to streamline its voice-calling and communication needs with AI Calling solutions.

Success is achieved not only through hard-work, but it also needs smart, proactive and sensible planning. And, what smarter, proactive and sensible way to streamline your business’s success than use Callchimp.ai’s AI Calling Solution for collecting ‘Feedbacks’ and conducting ‘Surveys' !

For more information and product demo kindly connect with us at Callchimp.ai or mail us at hello@callchimp.ai.